{"id":531,"date":"2009-09-09T10:55:00","date_gmt":"2009-09-09T09:55:00","guid":{"rendered":"http:\/\/www.stefaneguilbaud.com\/journal\/?p=531"},"modified":"2013-12-05T16:09:03","modified_gmt":"2013-12-05T15:09:03","slug":"seules-les-marques-ont-baisse-leur-prix","status":"publish","type":"post","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=531","title":{"rendered":"Seules les marques ont baiss\u00e9 leur prix"},"content":{"rendered":"

L’\u00e9mission CAPITAL (M6) pr\u00e9sente les r\u00e9sultats de son reportage et annonce les statistiques suivantes.
Selon cette enqu\u00eate, seules les marques ont baiss\u00e9 leur prix de 0,5 %.
En revanche, les MDD (marque de distributeurs) ont augment\u00e9 de 0,6 % et les produits discounts le seraient de + 2,3 %.<\/p>\n

\u00c0 ne plus rien comprendre !<\/p>\n

Pour ma part, je consomme le plus souvent possible des produits … bruts achet\u00e9s hors rayons de grandes surfaces
et pr\u00e9f\u00e8re rester, le plus possible, observateur de cette valse des prix au coin de chaque rayon.<\/p>\n

Travaillant longtemps en agence de communication, j’ai le souvenir que mon directeur ne voyait pas d’un bon oeil les MDD.
En ce d\u00e9but des ann\u00e9es 90, on ne parlait pas de discount mais les marques \u00ab\u00a0blanches\u00a0\u00bb arrivaient en rayon. Je me souviens de sa phrase \u00a0\u00bb Les MDD utilisent l’aura d’une marque puis l’\u00e9touffe, puisqu\u2019ils sont ma\u00eetres de leurs surfaces de ventes\u00a0\u00bb<\/p>\n

Je pense que par cette phrase, il voulait dire que si vous achetez un produit de type \u00ab\u00a0biscuits fourr\u00e9s au chocolat\u00a0\u00bb, c’est parce que vous connaissez celui qui est propos\u00e9 et fabriqu\u00e9 par la marque. La publicit\u00e9 est donc faite par \u00ab\u00a0la marque\u00a0\u00bb, une fois vos habitudes prises, vous vous orientez vers le \u00ab\u00a0m\u00eame\u00a0\u00bb produit en version moins ch\u00e8re de MDD et vous ne consommez plus que celui-ci. Le jeu, s\u2019il y en a un, est de ne pas \u00ab\u00a0tuer\u00a0\u00bb une marque afin que elle puisse \u00ab\u00a0d\u00e9montrer\u00a0\u00bb que le MDD est moins cher ! LE jeu aussi est de laisser une marque \u00ab\u00a0tester\u00a0\u00bb un produit ou un march\u00e9 !<\/p>\n

Concernant le discount. Je n’ai jamais eu les moyens d’acheter des produits TROP SOIT DISANT pas cher \ud83d\ude42<\/p>\n

\"SchemaMDD.001\"<\/a><\/p>\n

 <\/p>\n

Tiens ? Nous sommes le 09\/09\/09 \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

L’\u00e9mission CAPITAL (M6) pr\u00e9sente les r\u00e9sultats de son reportage et annonce les statistiques suivantes.Selon cette enqu\u00eate, seules les marques ont baiss\u00e9 leur prix de 0,5 … <\/p>\n","protected":false},"author":1,"featured_media":598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentation"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2009\/09\/boitesardine.jpg?fit=800%2C435&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8a0UX-8z","jetpack-related-posts":[{"id":487,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=487","url_meta":{"origin":531,"position":0},"title":"Le bio en passe de devenir un vrai march\u00e9 de masse !","author":"SG","date":"19 d\u00e9cembre 2009","format":false,"excerpt":"Le march\u00e9 BIO, qu'il soit industriel ou artisanal est de plus en plus \u00e0 l'aise avec les standards du commerce conventionnel. 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