{"id":4344,"date":"2026-04-30T13:29:48","date_gmt":"2026-04-30T12:29:48","guid":{"rendered":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=4344"},"modified":"2026-04-30T13:29:48","modified_gmt":"2026-04-30T12:29:48","slug":"le-mirage-de-linstantane-de-la-sclerose-culturelle-a-la-desobeissance-alimentaire","status":"publish","type":"post","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=4344","title":{"rendered":"Le mirage de l’instantan\u00e9. De la scl\u00e9rose culturelle \u00e0 la d\u00e9sob\u00e9issance alimentaire"},"content":{"rendered":"

L’Intelligence Artificielle est souvent pr\u00e9sent\u00e9e comme un miracle, une source d’\u00e9merveillement capable de suppl\u00e9er l’effort humain. Mais derri\u00e8re la magie du r\u00e9sultat imm\u00e9diat se cache un risque d’atrophie g\u00e9n\u00e9ralis\u00e9e. Que nous produisions une image ou que nous choisissions notre repas, le constat est le m\u00eame : l’absence de r\u00e9flexion nous m\u00e8ne tout droit vers un monde insipide et standardis\u00e9.<\/p>\n

Le \u00ab\u00a0Fast-Food\u00a0\u00bb de l’esprit : quand l’IA nous formate<\/h2>\n

Aujourd’hui, tout le monde s’improvise graphiste, musicien ou auteur en quelques secondes. Cette facilit\u00e9 \u00e9limine le temps n\u00e9cessaire \u00e0 l’ajustement, \u00e0 la demi-mesure et au raisonnement. On fabrique une culture \u00ab\u00a0pr\u00eate-\u00e0-penser\u00a0\u00bb, tout comme l’industrie agroalimentaire a impos\u00e9 un go\u00fbt universel, gras et sucr\u00e9, pour plaire au plus grand nombre.<\/p>\n

Sans bases techniques et s\u00e9mantiques, nos cr\u00e9ations deviennent des produits de consommation courante : efficaces, mais d\u00e9pourvus de substance.<\/p>\n

\n

\u00ab Si nous acceptons que l’algorithme dicte nos formes et nos go\u00fbts, nous entrons dans une \u00e8re de d\u00e9nutrition intellectuelle et sensorielle. \u00bb<\/b><\/p>\n<\/blockquote>\n

La d\u00e9sob\u00e9issance alimentaire comme acte de r\u00e9sistance<\/h2>\n

Int\u00e9grer la question de l’alimentation ici n’est pas un hasard. La standardisation de la culture par l’IA est le reflet exact de la standardisation de nos assiettes par l’industrie.<\/p>\n

Sortir du moule algorithmique<\/h3>\n

La d\u00e9sob\u00e9issance alimentaire<\/b>, c’est refuser le formatage des papilles. C’est choisir le produit brut, local et imparfait plut\u00f4t que le plat transform\u00e9 et optimis\u00e9. Transpos\u00e9 \u00e0 l’IA, cela signifie refuser le \u00ab\u00a0prompt\u00a0\u00bb facile et le rendu lisse pour privil\u00e9gier la rugosit\u00e9 de la r\u00e9flexion humaine.<\/p>\n

Le besoin de r\u00e9appropriation<\/h3>\n

Il faudra sans doute 10 ou 15 ans \u00e0 la nouvelle g\u00e9n\u00e9ration pour prendre du recul. Ce temps sera n\u00e9cessaire pour r\u00e9apprendre \u00e0 :<\/p>\n

    \n
  • \n

    Cuisiner ses id\u00e9es<\/b> plut\u00f4t que de les commander \u00ab\u00a0tout de suite\u00a0\u00bb.<\/p>\n<\/li>\n

  • \n

    Retrouver l’ergonomie du geste<\/b>, qu’il soit manuel ou intellectuel.<\/p>\n<\/li>\n

  • \n

    Pratiquer la sobri\u00e9t\u00e9<\/b> face \u00e0 l’overdose de propositions g\u00e9n\u00e9riques.<\/p>\n<\/li>\n<\/ul>\n

    Dig\u00e9rer la force brute : le r\u00f4le des nouveaux professionnels<\/h2>\n

    Trouver un logo ou un menu en trois secondes n’encourage pas \u00e0 r\u00e9fl\u00e9chir. Pourtant, la survie de notre culture \u2014 et de notre sant\u00e9 \u2014 d\u00e9pendra de notre capacit\u00e9 \u00e0 dig\u00e9rer cette force brute pour n’en redistribuer que la quintessence.<\/p>\n

    De l’art appliqu\u00e9 \u00e0 l’\u00e9thique de vie<\/h3>\n

    Le professionnel de demain, qu’il soit designer ou nutritionniste, sera celui qui saura filtrer le trop-plein. Son r\u00f4le sera de r\u00e9injecter de la substance n\u00e9cessaire<\/b> dans un cadre d’art appliqu\u00e9 ou de mode de vie.<\/p>\n

    \n

    En conclusion : Vers une \u00e9cologie de la cr\u00e9ation<\/h3>\n

    La d\u00e9sob\u00e9issance, qu’elle soit alimentaire ou technologique, devient une n\u00e9cessit\u00e9. Face \u00e0 une IA qui propose sans cesse des solutions st\u00e9r\u00e9otyp\u00e9es, le v\u00e9ritable acte de cr\u00e9ation consistera \u00e0 choisir le chemin le plus long, le plus complexe, mais le seul capable de nourrir r\u00e9ellement l’humain.<\/p>\n","protected":false},"excerpt":{"rendered":"

    L’Intelligence Artificielle est souvent pr\u00e9sent\u00e9e comme un miracle, une source d’\u00e9merveillement capable de suppl\u00e9er l’effort humain. Mais derri\u00e8re la magie du r\u00e9sultat imm\u00e9diat se cache … <\/p>\n","protected":false},"author":1,"featured_media":4170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,7],"tags":[],"class_list":["post-4344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-coups-de-gueule"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2024\/03\/pexels-photo-897817.webp?fit=800%2C435&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8a0UX-184","jetpack-related-posts":[{"id":891,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=891","url_meta":{"origin":4344,"position":0},"title":"Une induction pour une d\u00e9duction.","author":"SG","date":"14 janvier 2014","format":false,"excerpt":"La \"cr\u00e9ativit\u00e9\", mise au service des inductions alimentaires, afin de nous influencer dans nos choix. Bons ou mauvais ? La culture graphique Avant toute chose, il est important de rappeler que lorsque l'on est directeur de cr\u00e9ation, au sein d'une agence de communication, on connait le besoin n\u00e9cessaire d'\u00e9ducation graphique\u2026","rel":"","context":"Dans "Alimentation"","block_context":{"text":"Alimentation","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/couple-etiquette.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/couple-etiquette.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/couple-etiquette.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/couple-etiquette.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2470,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=2470","url_meta":{"origin":4344,"position":1},"title":"Aliment-action","author":"SG","date":"7 mars 2017","format":false,"excerpt":"L\u2019alimentation est\u00a0un sujet vaste, profond et l\u00e9ger \u00e0 la fois. Il divise, passionne ou indiff\u00e8re. Depuis vingt ans, je n\u2019ai pas arr\u00eat\u00e9 d\u2019apprendre, d\u2019\u00e9couter et regarder ce qui se passe autour de moi. L\u2019alimentation devient un sujet d\u2019action pour ceux qui souhaitent changer de\u00a0silhouette, de\u00a0monde, d\u2019avenir ou de fin de\u2026","rel":"","context":"Dans "Alimentation"","block_context":{"text":"Alimentation","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2017\/02\/tunnelblog.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2017\/02\/tunnelblog.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2017\/02\/tunnelblog.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2017\/02\/tunnelblog.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1929,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=1929","url_meta":{"origin":4344,"position":2},"title":"Et si demain \u00e9tait un autre jour","author":"SG","date":"4 mars 2016","format":false,"excerpt":"Voici\u00a0 une reprise de mon article paru sur femininbio.fr, le 5\u00a0 f\u00e9vrier 2016 Droits exclusifs www.femininbio.fr. Reproduction interdite sans autorisation. Tribune libre - J\u2019ai vu le film \u00ab Demain \u00bb, tout comme d\u00e9j\u00e0 plus de 370\u2009000 spectateurs. Sans jeu de mots, il y aura pour moi, un avant et un\u2026","rel":"","context":"Dans "Actualit\u00e9s"","block_context":{"text":"Actualit\u00e9s","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=8"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2016\/03\/etsidemain.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2016\/03\/etsidemain.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2016\/03\/etsidemain.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2016\/03\/etsidemain.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":697,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=697","url_meta":{"origin":4344,"position":3},"title":"Myst\u00e9rieux Pirah\u00e3s","author":"SG","date":"6 d\u00e9cembre 2013","format":false,"excerpt":"L\u2019aliment est le reflet de tout \u00e9tat. \u00c0 travers celle-ci, nous pouvons d\u00e9chiffrer le bien-\u00eatre ou le mal-\u00eatre d\u2019un individu, d\u2019une culture, d\u2019un pays, d\u2019une \u00e9poque. Il est vrai que ce billet est un peu comme le combat de Don Quichotte contre les moulins \u00e0 vent mais bon\u2026 La France\u2026","rel":"","context":"Dans "Dossiers"","block_context":{"text":"Dossiers","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=9"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/Everett.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/Everett.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/Everett.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/Everett.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":774,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=774","url_meta":{"origin":4344,"position":4},"title":"Consommer","author":"SG","date":"10 d\u00e9cembre 2013","format":false,"excerpt":"L'alimentation est un sujet vaste. En tant qu'ancien\u00a0 formateur, j'accorde \u00e9norm\u00e9ment de place aux entretiens psychoth\u00e9rapeutiques, car ils apportent une r\u00e9ponse \u00e0 nombre de soucis li\u00e9s \u00e0 l'alimentation. On se nourrit comme on vit. Comprendre c'est agir. Ce dossier va nous faire explorer l'aspect soci\u00e9tal d'une consommation qui n'est pas\u2026","rel":"","context":"Dans "Dossiers"","block_context":{"text":"Dossiers","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=9"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/shopping.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/shopping.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/shopping.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/shopping.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":759,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=759","url_meta":{"origin":4344,"position":5},"title":"Les centenaires Abkhazes","author":"SG","date":"10 d\u00e9cembre 2013","format":false,"excerpt":"Long\u00e9vit\u00e9 \u2260 Sant\u00e9. Depuis plus de dix ans, je suis g\u00ean\u00e9 par les statistiques qui nous rassurent sur le fait que nous vivons de plus en plus vieux. Ils sont fiers de nous indiquer que les hommes qui naissent aujourd'hui ont une esp\u00e9rance de vie moyenne de 78,2\u00a0ann\u00e9es et les\u2026","rel":"","context":"Dans "Dossiers"","block_context":{"text":"Dossiers","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=9"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/abkaz.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/abkaz.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/abkaz.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/12\/abkaz.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4344"}],"version-history":[{"count":1,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4344\/revisions"}],"predecessor-version":[{"id":4345,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4344\/revisions\/4345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/4170"}],"wp:attachment":[{"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}