{"id":3469,"date":"2021-03-12T11:48:04","date_gmt":"2021-03-12T10:48:04","guid":{"rendered":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=3469"},"modified":"2021-03-19T07:55:31","modified_gmt":"2021-03-19T06:55:31","slug":"prospectus-medicaux-information-ou-marketing","status":"publish","type":"post","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=3469","title":{"rendered":"Prospectus m\u00e9dicaux\u2026 information ou marketing ?"},"content":{"rendered":"<p>Ce blog a d\u00e9j\u00e0 trait\u00e9 \u00e0 trois reprises le probl\u00e8me persistant des prospectus m\u00e9dicaux.<\/p>\n<blockquote><p>En septembre 2017, <a href=\"https:\/\/www.stefaneguilbaud.com\/blog\/?p=2589\">\u00ab\u00a0Sommes-nous inform\u00e9s par les prospectus sant\u00e9 ?\u00a0\u00bb<\/a><br \/>\nEn f\u00e9vrier 2010, <a href=\"https:\/\/www.stefaneguilbaud.com\/blog\/?p=55\">\u00ab\u00a0Prospectus #1. La prospection pour votre sant\u00e9 ?\u00a0\u00bb<\/a><br \/>\nEn juin 2011, <a href=\"https:\/\/www.stefaneguilbaud.com\/blog\/?p=49\">\u00ab\u00a0Prospectus #2. La prospection pour votre sant\u00e9 ?\u00a0\u00bb<\/a><\/p>\n<\/blockquote>\n<p>Ces feuillets remplis de conseils nutritionnels et sant\u00e9 ne sont ni plus ni moins que des \u00ab\u00a0faire-valoir\u00a0\u00bb de marques. Flyer marketing qui ne veut pas se l&rsquo;avouer, ces pratiques devraient \u00eatre\u2026 interdites. Paradoxalement, on ne peut pas jeter la pierre \u00e0 ces marques et enseignes. Elles ne font que combler un vide laiss\u00e9 par la l\u00e9gislation. D&rsquo;aucunes assument d\u00e8s la couverture l&rsquo;appartenance de leur informations\u2026 d&rsquo;autres pr\u00e9f\u00e8rent signer \u00e0 l&rsquo;int\u00e9rieur par un logo en guise de r\u00e9sum\u00e9 et souvent salvateur au probl\u00e8me pr\u00e9sent\u00e9.<\/p>\n<p>Autant vous avertir que ces informations manquent cruellement d&rsquo;objectivit\u00e9s.<br \/>\nAutant vous avertir qu&rsquo;une fois de plus, la publicit\u00e9 va vous attirer dans une d\u00e9marche ali\u00e9nante, \u00e0 un moment ou vous serez peut-\u00eatre fragilis\u00e9, et vous offrir sur un plateau le produit de leur vision commerciale.<\/p>\n<p>Voici un nouvel exemple de ce que l&rsquo;on peut trouver.<br \/>\nLe slogan (neutre), la couverture du d\u00e9pliant (tr\u00e8s souvent neutre) et le nom de l&rsquo;\u00e9metteur.<br \/>\nVersion <a href=\"https:\/\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/03\/Marques.pdf\">PDF ici<\/a> <a href=\"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/03\/Marques.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/03\/Marques.jpg?resize=1200%2C959&#038;ssl=1\" class=\"alignnone size-full wp-image-3477\" alt=\"\" width=\"1200\" height=\"959\" srcset=\"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/03\/Marques.jpg?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/03\/Marques.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/03\/Marques.jpg?resize=1024%2C818&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/03\/Marques.jpg?resize=768%2C614&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><br \/>\nBonne lecture.<\/p>\n<h6>\u00a9 PHOTO UNE : <a class=\"popover--author search__link link--inverted underline\" href=\"https:\/\/www.freepik.com\/free-photo\/undefined\" data-filter=\"format=author&#038;author=wayhomestudio\">wayhomestudio<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Ce blog a d\u00e9j\u00e0 trait\u00e9 \u00e0 trois reprises le probl\u00e8me persistant des prospectus m\u00e9dicaux. En septembre 2017, \u00ab\u00a0Sommes-nous inform\u00e9s par les prospectus sant\u00e9 ?\u00a0\u00bb En &hellip; <\/p>\n","protected":false},"author":1,"featured_media":3480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":["post-3469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coups-de-gueule"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/03\/Waiting.jpg?fit=800%2C435&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8a0UX-TX","jetpack-related-posts":[{"id":55,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=55","url_meta":{"origin":3469,"position":0},"title":"Prospectus #1. La prospection pour votre sant\u00e9 ?","author":"SG","date":"23 f\u00e9vrier 2010","format":false,"excerpt":"Vous sortez de chez le docteur ? Rien ne vous a t-il choqu\u00e9 sur les \u00e9tag\u00e8res ? Quel est le point commun entre tous ces prospectus ? 1] Femme et ost\u00e9oporose : Calcium. Mon r\u00e9flexe quotidien. 2] Des difficult\u00e9s \u00e0 dig\u00e9rer le lait ? Demandez conseil \u00e0 votre m\u00e9decin. 3]\u2026","rel":"","context":"Dans &quot;Alimentation&quot;","block_context":{"text":"Alimentation","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/chut.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/chut.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/chut.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/chut.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":49,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=49","url_meta":{"origin":3469,"position":1},"title":"Prospectus #2. La prospection pour votre sant\u00e9 ?","author":"SG","date":"1 juin 2011","format":false,"excerpt":"Depuis l'article #1, rien n'a chang\u00e9 - on s'en doutait un peu mais il est toujours bon de rester inform\u00e9. Voici donc 4 nouveaux, tout frais, tout beaux, tout subventionn\u00e9s. [ CET ARTICLE FAIT SUITE A UN ARTICLE PARU EN 2010 > PROSPECTUS#1 ] Les voici : 1 \u2022 NUTRITION\u2026","rel":"","context":"Dans &quot;Alimentation&quot;","block_context":{"text":"Alimentation","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/chut.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/chut.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/chut.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/chut.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2589,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=2589","url_meta":{"origin":3469,"position":2},"title":"Sommes-nous inform\u00e9s par les prospectus sant\u00e9 ?","author":"SG","date":"23 septembre 2017","format":false,"excerpt":"La mise \u00e0 disposition de prospectus sant\u00e9 dans les salles d\u2019attente est parfois d\u00e9concertante \u00e0 plusieurs titres. Ils sont directement li\u00e9s \u00e0 une marque ou un groupement d\u2019int\u00e9r\u00eat. Depuis plusieurs ann\u00e9es, je retourne r\u00e9guli\u00e8rement en chercher\u00a0[ici\u00a0en 2010] et [ici en 2011] pour constater le type d\u2019informations v\u00e9hicul\u00e9es, et\u2026 rien ne\u2026","rel":"","context":"Dans &quot;Alimentation&quot;","block_context":{"text":"Alimentation","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2017\/09\/doctor.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2017\/09\/doctor.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2017\/09\/doctor.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2017\/09\/doctor.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":314,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=314","url_meta":{"origin":3469,"position":3},"title":"La s\u00e9curit\u00e9 sociale doit-elle rester sociale ?","author":"SG","date":"13 avril 2016","format":false,"excerpt":"Le \"trou de la s\u00e9cu\" fait d\u00e9bat. Il y a des avis partag\u00e9s sur les m\u00e9thodes \u00e0 appliquer pour faire des \u00e9conomies. Avec tout un lot de mesures et de r\u00e9visions, nous entendons parler de restrictions, de contr\u00f4les, de d\u00e9bordements et de gaspillages. Les principaux acteurs d'un syst\u00e8me m\u00e9dical, que\u2026","rel":"","context":"Dans &quot;Reportage&quot;","block_context":{"text":"Reportage","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=12"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/stethoscope.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/stethoscope.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/stethoscope.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2013\/11\/stethoscope.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3390,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=3390","url_meta":{"origin":3469,"position":4},"title":"R\u00e9v\u00e9lation ! Les lobbies de l\u2019industrie agroalimentaire man\u0153uvrent en coulisses.","author":"SG","date":"12 novembre 2020","format":false,"excerpt":"En ces temps de confinement et de focalisation sur notre sant\u00e9 physique et mentale, il y a des acteurs de l'industrie agroalimentaire qui ne ch\u00f4ment pas et ne cessent de faire pression par tous les moyens, pour \u00eatre toujours plus pr\u00e9sents dans votre assiette ! R\u00c9V\u00c9LATION EXCEPTIONNELLE ! EXPLICATIONS. Foodwatch,\u2026","rel":"","context":"Dans &quot;Actualit\u00e9s&quot;","block_context":{"text":"Actualit\u00e9s","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=8"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2020\/11\/courses.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2020\/11\/courses.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2020\/11\/courses.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2020\/11\/courses.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3526,"url":"https:\/\/www.stefaneguilbaud.com\/blog\/?p=3526","url_meta":{"origin":3469,"position":5},"title":"Je ne sais plus quoi manger pour \u00eatre en bonne sant\u00e9 ?","author":"SG","date":"17 avril 2021","format":false,"excerpt":"Dans le \"Journal Des Bonnes Nouvelles\", chaque mois, je r\u00e9pond \u00e0 une question pos\u00e9e par les lecteurs, voici celle de Avril 2021. [Sommaire des articles parus]. Question : Je suis en flip total, je ne sais plus quoi manger pour \u00eatre en bonne sant\u00e9 ! Des solutions ? Une id\u00e9e\u2026","rel":"","context":"Dans &quot;Alimentation&quot;","block_context":{"text":"Alimentation","link":"https:\/\/www.stefaneguilbaud.com\/blog\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/08\/jdbnsucre.jpg?fit=800%2C435&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/08\/jdbnsucre.jpg?fit=800%2C435&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/08\/jdbnsucre.jpg?fit=800%2C435&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.stefaneguilbaud.com\/blog\/wp-content\/uploads\/2021\/08\/jdbnsucre.jpg?fit=800%2C435&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3469"}],"version-history":[{"count":7,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3469\/revisions"}],"predecessor-version":[{"id":3483,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3469\/revisions\/3483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/3480"}],"wp:attachment":[{"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stefaneguilbaud.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}